Strategy, design and build - on a CMS the team can edit without a developer - shipped in seven weeks with performance budgets that hold up on real devices.
The current site grew sideways. It isn't responsive in the places that matter, the page weight has crept into single-digit Lighthouse scores, and every edit gets stuck in a developer queue. We rebuild it on a CMS your team can actually drive (Webflow or Sanity, your call), with a clear narrative for each audience, performance budgets that hold up on a real device on cellular, and analytics that answer the only question that matters: is the site working?
Phase 1 (week 1-2) is strategy: audience map, story-per-page outline, sitemap, content inventory. We surface gaps and dependencies early so phase 2 doesn't stall. Phase 2 (week 3-4) is design: one homepage direction in detail, refined together, then the full system + key page templates. We don't pitch two directions to triangulate - we commit to one and refine, which keeps the timeline real. Phase 3 (week 5-6) is build: CMS schema, components, content migration, QA on real iPhone/Android devices, analytics and 301 redirects. Week 7 is launch + the first week of post-launch support. We're on call for the full month afterward.
• Sitemap + content brief for every page • Visual system + component library (homepage, product, pricing, blog, about, contact) • Up to 10 unique page templates built, plus blog + case-study schemas • CMS configured so non-developers can publish without code • Performance budget hit on real devices (LCP < 2s, CLS < 0.1, INP < 200ms) • 301 redirects + GA4 / Plausible setup • Accessibility pass (WCAG 2.2 AA on key flows) • 30 days of post-launch support
A senior designer-developer running point, plus a content lead for the strategy phase. Weekly 60-minute reviews, a shared Figma + Slack channel for async feedback, and a written status update every Friday so you never have to ask.
Sign below and we kick off within one business day. We'll send a short brief to gather logos, brand assets and any existing analytics access so day one starts on real data and known constraints, not guesswork.
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Proposal
Marketing site rebuild
Total
$38,000
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