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Lifecycle audit · proposal

A two-week deep-dive into where retention is leaking

Every email, push, in-product message and lifecycle flow - audited, scored against benchmarks, and re-prioritised into one ranked 90-day roadmap.

Created on
Jun 25, 2026

Why an audit, not a project

Most lifecycle programs accumulate flows over years until nobody remembers which ones still matter. An audit pauses the build long enough to map the whole system, score every flow against industry benchmarks, identify the top five revenue leaks, and hand you a prioritised 90-day roadmap your in-house team can execute against. No six-month vendor engagement, no roadmap-on-the-shelf - the deliverable is what you'd build internally if you had three uninterrupted weeks.

How we'll work

Week 1 is inventory + analysis. We map every active flow, every segment and every touchpoint, then pull open / click / conversion benchmarks for your industry and score your numbers against them. By end of week we've identified the top five revenue leaks with rough impact estimates. Week 2 is recommendations + roadmap. A prioritised 90-day backlog, written rationale per item, and two working sessions with your team to align on what ships first and what stays parked. Delivered as a written doc + a Loom walkthrough - both yours to keep.

What's included

• Inventory of every active email, push, and in-product message • Segmentation + suppression review • Performance scorecard vs. industry benchmarks • Top 5 leak analysis with revenue impact estimates • Prioritised 90-day roadmap (effort vs. impact ranked, written rationale per item) • 2 working sessions with your team in week 2 • 30-minute Loom walkthrough of the findings + roadmap, yours to keep • 14 days of async Q&A after delivery

Pricing

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One-time$16,000
Total$16,000

Who you'll work with

A senior lifecycle consultant who's run this exact audit at 40+ companies - yours will be number 41. Async for most of the audit, two live sessions in week two. You're working with the consultant directly; no team behind the curtain.

What happens next

Sign below and you'll get a data-access checklist within one business day. Kickoff is day one of week one - the audit isn't waiting on anything else.

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