Strategy, paid media, lifecycle and creative - operated as a single growth engine, accountable to a number you and we pick together.
Most growth programs plateau because three vendors (paid, lifecycle, creative) are optimising for three different things and nobody owns the end-to-end customer journey. We run all three on one team with one weekly metric review, one shared dashboard, and one accountable lead. The first month is foundations - audit, tracking review, and the experiment queue. From month two we're moving the metric we agreed on: typically a 15-25% lift on ROAS or CAC within the first quarter on healthy accounts, slower on accounts coming in mid-rebuild.
Month 1 is foundations: tracking review, account hygiene, a baseline-by-channel scorecard, and the first batch of experiments queued. We don't expect to move the number meaningfully this month - we expect to set up the conditions for the next two. From month 2 we're in execution: weekly metric review, fortnightly creative drops, and a written monthly report on what we shipped and what's queued. Each quarter closes with a 90-minute business review where we re-rank priorities for the next quarter based on what shipped, not what was promised.
• Paid media: Google Ads, Meta, LinkedIn - managed, not just monitored • Lifecycle: 4 email + push campaigns / month, plus always-on flows • Creative: 12 net-new ad units / month + 4 landing-page variants • Weekly stand-up + monthly written report • Shared Looker / GA4 dashboard, refreshed daily • Slack channel with same-day responses during business hours • Accountability line: we agree the number we're moving in week 1 and report against it monthly
A senior growth strategist owns your account day-to-day, supported by a paid-media specialist, a lifecycle marketer and a creative producer. The strategist runs every meeting and is on the hook for the metric we agreed to move - no junior handoffs, no rotating account managers.
Sign below and we'll send platform-access checklists for Google Ads, Meta, your ESP and analytics within one business day. Kickoff is a 90-minute working session in the first week - we walk through current accounts, agree the target number, and queue the first experiments.
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