An editorial calendar, four substantive pieces per month, and distribution that gets them read - by a senior editor briefing subject-matter writers, not a content mill.
Content marketing fails when teams treat it as 'four blog posts a month' instead of an audience-building system. We start by understanding who you actually want to reach and what they're already searching for, then publish four substantial pieces per month that earn organic search traffic, get cited externally, and feed sales conversations - not pieces that decorate the website. The same senior editor briefs and reviews every piece; the writers are subject-matter freelancers picked for the topic, not a rotating pool with a content-mill cadence.
Week 1 of each month is calendar planning: topics, angles and target keywords approved in a single working session. Weeks 2-4 are production. Every piece goes through brief → draft → editor review → SEO pass → publish. One round of revisions from your team is included per piece; further rounds are billed at the senior editor rate. End of month is distribution + report. Newsletter feature, LinkedIn and Twitter pull-quotes, a sales-team enablement note, and a written report you can share up the chain.
• 4 long-form articles (1,500-2,500 words) • Editorial calendar planned a month ahead, reviewed at the start of every quarter • SEO brief + on-page optimisation for each piece • 1 thought-leadership piece authored by your founder/SME (we ghost-write from a 30-minute interview) • Distribution: newsletter feature + 8 social pull-quotes per piece + sales enablement note • Monthly traffic + engagement report • One round of revisions from your team included per piece
A senior editor owns the calendar, briefs the writers, reviews every draft before it ships, and decides what goes onto the calendar in the first place. The writers are vetted subject-matter freelancers, selected per topic - you'll see who's writing each piece in the calendar approval.
Sign below and we'll book a 60-minute editorial planning session in week one. The first article goes into draft in week two and ships by end of week four.
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Proposal
Content marketing retainer
Total
$5,500
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